It not clear

Two in one article.  Yoda must be editing today.

How Uber keep data

At first I thought this was part of that annoying trend to treat the word "data" as a plural noun (and "datum" as the singular, as if we're speaking Latin), but that still wouldn't explain the lack of agreement between the singular "Uber" and plural verb conjugation "keep".  So now I think it's just sloppy editing.